Industry Insight: Commerce Media Industry Report
What began as retail media has expanded well beyond the retailer. Today, brands are investing across financial, travel, marketplace, and service-based platforms that monetize transaction data in similar ways.
For that reason, this report refers to all such platforms collectively as Commerce Media Networks (CMNs). Not because the differences don’t matter, but because the challenges brands face are increasingly the same: operational complexity, measurement credibility, and the cost of scaling.
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