Fast, simple, trusted: How B2B brands win in the AI era

Fast, simple, trusted: How B2B brands win in the AI era
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The Superpowers Index is the largest ever systematic study of B2B buying behavior globally. We’ve been running it annually since 2021 and, with over 16,000 interviews in the databank, it gives us a unique insight into the changing behaviors of B2B buyers.

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Fast, simple, trusted: How B2B brands win in the AI era

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