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August 2023: Dentsu Consumer Navigator: Pandemic & Economic Sentiment

Consumers are increasingly wary of the economic environment. While fewer feel definitively that the US is in a recession, they express a growing pessimism about the future of the economy and continue to feel pressure on their personal finances. The pandemic remains background noise for a majority of consumers; however, we see a slight rise in hesitancy to partake in public activities like travel or hitting the gym. The rise in concern comes as cases are beginning to tick up in certain areas of the country. 

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