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Dentsu Consumer Navigator: Digital Ownership & the Metaverse 2023

With industry conversations around Web3 technologies gaining momentum, dentsu took a deep dive into consumer consideration and adoption of these technologies. The takeaway? It’s still early days for consumers. As capabilities and experiences, from cryptocurrency to NFTs to the metaverse, start getting  traction, many are experiencing growing pains. And that’s threatening consumer belief and investment in the future of the technologies.

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