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Dentsu Consumer Navigator: Generative AI 2024

One year after the viral launch of Open AI’s ChatGPT, generative Artificial Intelligence (AI) is as top-of-mind as ever – and increasingly top of the list on marketers’ agendas. Our survey takes the pulse of consumer adoption of gen AI, what type of tasks they are using gen AI tools for, and how they feel about the current capabilities of the technology.

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