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Dentsu Consumer Navigator: Work & Side Gigs 2024

Amid the Great Resignation and "quiet quitting" it's apparent that American views on work are at an inflection point. The pandemic caused us to deeply evaluate how we spend our time, challenging our relationship with work. Our survey digs into American's views on what makes a career fulfilling today, identifying key nuances between generations. It also explores the enduring allure of entrepreneurship in American culture and identifies how workers are feeling about their careers.

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