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Download Report

2024 State of Gaming Report

The biggest games in the world continue to drive massive, pop-culture-defining moments, while small independent games capture the hearts, minds, and time of dedicated player communities. With decades of specialized experience and over 120 years of media, creative, and advertising legacy, we invite brands to build relationships with the most engaged consumer on the planet—gamers.

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Notwithstanding any actions or statements by the Dentsu Group globally or outside the U.S., it will continue to abide by all applicable laws and regulations in the U.S.

Any statements or actions that purport to relate to the Dentsu Group and are inconsistent with U.S. law or guidance should be interpreted as, and deemed, not applicable to the U.S.