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June 2023: Dentsu Consumer Navigator: Pandemic & Economic Sentiment

Optimism toward the pandemic continues to increase. However, the optimism toward the direction of the economy that was reported last month has stalled. At the same time, the number of consumers believing we are in a recession remains consistent. Consumers’ caution and trepidation about the economy is reflected in continued budget consciousness, as well as in a decline in unplanned purchases and in the purchasing of name brand products.

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