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With 7.2% of the U.S. population identifying as LGBTQIA+, the collective $1.4 trillion spending power holds substantial influence. The LGBTQ+ community actively shapes culture and seeks visibility, emphasizing their diverse identity and accomplishments rather than being defined by a single aspect. The Pride and Purchase report focuses on decoding LGBTQ+ consumer habits for building trust and meaningful brand interactions.

Within the report you’ll find:

• In-depth exploration of demographics, psychographics, and shopping behaviors of the LGBTQIA+ audience.
• Actionable insights of media consumption and engagement patterns within the LGBTQIA+ community.
• Examination of trust and loyalty dynamics between LGBTQIA+ individuals and brands.