Maximizing the shared benefits of retail media
Dentsu helps retailers and brands unlock incremental revenue by applying leading expertise from the sell and buy sides of retail media. With specialists who are cross-trained with buy and sell side competencies, advanced tools for activation and insights, and innovation-led strategic partnerships, dentsu excels at the center of the one medium where retail and brand objectives are truly aligned.
Equipped with Merkury, dentsu’s first-party, cookieless identity resolution platform, dentsu knows shoppers better than anyone else. Merkury’s 95%+ coverage of US household data, 10,000+ data elements, and 242MM+ reachable adults on record, help retailers and brands achieve 40%+ lift in media efficiency and 35%+ improvement in KPIs from personalization strategies.
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2025 Retail Media Industry Report
This year's report focuses on helping Retail Media Networks (RMNs) and brands alike manage efficient Retail Media operations and navigate the complexities of the landscape. Dive in for our exclusive survey-based insights to prepare for Retail Media success in 2025 and beyond.
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Transforming retail media networks into media enterprises
As a pioneer and innovator that helped invent the retail media network category, dentsu helps retailers capitalize on new revenue opportunities with a with a technology-agnostic, relationship-focused, and bespoke approach that is comprehensive from implementation to operation to optimization. By evolving data co-op partnerships and retail media capabilities with a more modern approach, dentsu partners with retailers to build beyond the conventional media network.
Inspiring shoppers when they’re ready to become buyers
Engaged with 90 of the world’s top 100 advertisers, dentsu brings together teams that are custom-fit for brand needs and focused on producing results that drive real business impact. Delivering strategic value via deep partnerships with leading retailers, dentsu effectively reaches shoppers in moments of purchase and optimizes the total experience by integrating retail and commerce media with Search, Social, Programmatic, and more.
Making the most of every shoppable moment
Recognizing Retail Media reaches beyond media, dentsu shop is designed to extend retailer offerings with innovative shopping experiences that involve expertise in Loyalty and Promotions, Retail Experience, and more. dentsu shop addresses unique retail challenges with custom solutions that help retailers and brands meet shoppers where they are now and where they will be next to monetize first-party data to multiply the efficiency and efficacy of buy-side media.
Our Insights
Maximizing Customer Moments with Shoppable Media
In today's fast-paced digital landscape, consumers demand seamless and engaging shopping experiences. To stay competitive, retailers and brands must adapt to this new reality by capitalizing on eve...
The Rise of Retail Media: More than Just Advertising
In the ever-evolving landscape of retail, a key player has emerged with a compelling narrative: Retail Media. This dynamic force has swiftly risen to prominence, reshaping the way brands connect wi...
Decoding the Data: A Comprehensive Analysis of U.S. Retai...
What’s Next for Retail Media? The five trends to plan for...
Retail media has been one of the most dynamic advertising arenas over the last few years – and for good reason. It’s set to be a $55B industry next year as retailers jump on the opportunity to capt...
Unlocking New Revenue Streams: A Strategic Approach to Fi...
As retail media experts, we hear a lot about brands’ and retailers’ goals – and as you may expect, they vary based on the company’s industry, size, digital maturity, and more. However, over the pas...
How to Build Trust in Your Retail Media Efforts
Winning at retail is more important than ever today. With an expected one in four media dollars being spent in retail media by 2026, building a thriving sales practice is critical. Sales can no lon...
Media Networks: Not Just for Retail Anymore
After an explosion in recent years, media networks have been tightly linked to retail. However, other industries are recognizing the opportunity that a media network presents – after all, there’s n...
You’ve Built a Retail Media Network ... Now What?
When launching or trying to scale their media networks, retailers often neglect to build strategic marketing and communication plans to drive sales and growth. As a result, they're losing opportuni...
Aligning Your Retail Media Across In-Store, Offline, and ...
A few short years ago, the term “retail media” brought to mind an experience that was entirely e-commerce based. Today, retail media means so much more – not just because there are over 100 retail ...
The Dawn of the Commerce Media Era: Will It Ruin Our Shop...
Explore the rise of commerce media, its impact on shopping experiences and how it may shape our future retail world.
Why Relationships Matter in Retail Media
The retail media network space is growing rapidly, with ad investments expected to top $60 billion by 2024. And it’s no surprise considering the benefits that retail media offers for all parties in...
2022 Retail Media Research Report: Innovating in a Compet...
Retail media was already on track to grow rapidly, but the shift to more online shopping – especially in the grocery and pharmacy categories – has accelerated that growth. New players entered the s...
2023 Retail Media Research Report: Your Guide to Growth a...
What’s New This Year? The key factors influencing the retail media landscape in 2023
